When you have a new process, the traditional model of emailing or hosting webinar just doesn't work. People don't pay attention, and often follow-up with "I don't remember that". But in most organizations, these changes to processes can drive enormous results and revenue.
In particular, how Salesforce is used can vary widely from person to person and from timeframe to timeframe. What you need is a tool to ensure employees use Salesforce (and other platforms and programs) consistently and correctly, especially during times of change. That’s where Merlin Guides comes in.